Alibaba.com Honors 6 Pakistani Entrepreneurs with E-commerce Leaders Awards

Alibaba.com has recognized six outstanding Pakistani entrepreneurs with the prestigious E-commerce Leaders (KEL) Awards. The awards ceremony, held in collaboration with the Trade Development Authority of Pakistan (TDAP), celebrated the remarkable achievements of these entrepreneurs in the global e-commerce arena.

Rafiha Syed, Director General of TDAP, lauded the event as a crucial milestone for fostering entrepreneurship within the country’s burgeoning e-commerce sector. “We are proud to see our local businesses being recognized on such a distinguished platform,” she remarked. The awards not only acknowledge the ingenuity and resilience of Pakistani sellers but also provide them with an opportunity to showcase their success on a regional level. Among the awardees were Tayyab Hussain of Narouch Streetwear and Muzaffar Hussain of JNM Leather Safety Gloves, both of whom were named E-commerce Leaders of the Year. They will represent Pakistan at the KEL Awards Regional Final in Vietnam later this year.

Additionally, Tayyab Hussain received the People’s Choice Award, based on public voting. Rocky Lu, Head of Alibaba.com Pakistan Business, emphasized the significance of the KEL Awards in highlighting the business acumen of Pakistani SMEs. He noted that these awards celebrate the intelligence and adaptability of Pakistani sellers and offer them a platform to gain regional recognition.

The ceremony underscored the importance of presenting local businesses on a global platform, with Rafiha Syed reiterating that the KEL Awards are a pivotal step in promoting entrepreneurial spirit within Pakistan’s e-commerce sector.