Snapchat Integrates Ads into Messaging Feed and Unveils Smart Glasses

Snapchat is making significant changes to its platform, including the integration of sponsored Snaps directly into users’ messaging feeds. This new advertising approach will allow brands to insert their promotions into ongoing conversations without sending push notifications. Users will have the option to open or ignore these sponsored messages.

CEO Evan Spiegel detailed these plans in a recent note to employees, emphasizing the company’s focus on expanding its underperforming advertising business. With major social media competitors like Meta and TikTok dominating the ad revenue landscape, Snapchat aims to leverage augmented reality (AR) to enhance its market position.

In addition to integrating ads into the chat feed, Snapchat is investing in augmented reality technology and developing smart glasses. These smart glasses are designed to offer innovative ways for users to interact with their surroundings and digital content. This move aligns with Snapchat’s strategy to boost its advertising revenue and differentiate itself in the crowded social media market.

The announcement comes as Snapchat faces a challenging period, with its stock having fallen around 48% this year and a weaker-than-expected forecast for the current quarter. The company is also exploring new ad placements powered by machine learning and automation to strengthen its market presence.